Redsigning the IBM
career website.

2022

YEAR

Senior UX Designer

Role

IBM

CLIENT

THE PROBLEM

The IBM careers site is one of the most visited sections of Ibm.com and the primary source of IBM job applications. The current site is outdated, underperforming on mobile, in search, among other issues. In order for IBM to compete for top global talent, the career website needs to be redesigned.

2022

YEAR

Senior UX Designer

Role

IBM

CLIENT

GOAL STATEMENT

Redesign the site’s user experience to ensure improved performance of the IBM careers website, and generate more qualified candidates for highly skilled roles.

As the senior UX designer my role required exploring UX direction and presenting solutions to the client

UX AUDIT

To better understand the problem with the current website, I performed a heuristic evaluation, which involved browsing through all of the content, links, and flow of the website in search of UX bugs and improvement options. This audit was carried out by conducting research on IBM's competitors and supporting these hypotheses with data obtained from IBM's website.

A SEARCH PROBLEM

One of the serious issues with the website is the difficulty in finding a specific job listing. On the website, I discovered that there is no search result page. This isn't the best experience, and I believe this is the main challenge.

The solution is to make the search page the focal point of the career website, so that every journey leads users through it. This allows users to start a new search and use the filters as necessary. IBM will also be able to create a pre-filtered search that can be linked to from other pages and campaigns.

INITIAL STATE

On the website, there is no dedicated search page. The search result is at the bottom of the home page. This gives it very low priority and limits the interaction it gets from the users.

COMPETITORS

The solution was to create a search result page with a similar experience to Google & Microsoft. This page will display job search results as well as filter options to help users be more specific with their search.

HERO SECTION

The hero was redesigned to introduce visitors (especially those who land here directly) to the IBM career website and also serve as an entry point for them to search for their desired role.

WIREFRAME

The filter section was design to help users who want to narrow their search for specific roles

SEARCH RESULT

The user is able to see the main information about the job roles they are searching for. A button to learn more on both mobile and desktop to expand for a more detailed view.

WIREFRAME

The wireframes show the new redesigned career page for both desktop and mobile.

CONCLUSION

After presenting the wireframes to the client and stakeholders the idea was well received as the solution solves the issues affecting the career page website.

NEXT STEPS

A high fidelity prototype will be designed and built using IBM’s carbon design system.